At the turn of the twentieth century, in the rough-and-tumble boxing tents of Sydney’s Royal Easter Show, there existed a street pugilist affectionately known as Mongrel Joe.
Boxer, showman and legend, Mongrel Joe was the greatest heavyweight champion of his era.
His moves were lightning-fast, his feet seemed winged, and his fists were explosive. By the time he was 30, he had clocked up 110 fights, winning 109 of them.
His pre-match ritual? A bracing cup of coffee made from ground, high-strength beans. The drink gave him stamina, laser focus and knockout power.
Although Joe vanished as quickly as he arrived on the scene, we’re determined to keep alive his penchant for power-packed coffee.