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    The Perks

    Mongrel Joe’s Coffee tastes great, satisfies and revives.

    That’s the short story.

    But for those of you who are technical, here are the scientific reasons why you should get some Mongrel into you!

    We all know about Antioxidants. Well, Mongrel Joe’s is at least 50% richer (or more) to your average coffee blend in antioxidants.

    Mongrel Joe’s is anti-carcinogenic, anti-inflammatory and anti-genotoxic. That means that it repels free radicals, settles aggravations and strengthens your cells.

    Mongrel Joe’s has more than 50% more Caffeic Acid to regular coffees and is the only coffee to have significant amounts of Cafestol (a subset of Caffeic Acid). What does this really mean?

    Your body contains proteins called Sirtuins. When it comes to calorie restriction, the mechanism that slows aging comes in the form of a protein called sirtuin. Sirtuin seems to change the chemistry in your body to help neutralize aging. In animal models, we see that sirtuin is really a magic molecule, because it allows primates to have an even longer life expectancy than Bewitched reruns.

    The way sirtuin works is by influencing the way DNA is made. DNA is encased in proteins called histones, which stabilize the structure of the DNA. But when the sirtuin gene is activated (through the starvation stimulus), the resulting increased activity of sirtuin protein compresses the DNA on the histones—and thus slows the way that the chromosomes are reproduced and reduces errors during the process.

    However, not everyone’s sirtuin protein-manufacturing gene is activated. Researchers have found that calorie restriction helps activate sirtuin. That is, eating fewer calories acts as the light switch that turns on sirtuin.

    But there are also other ways to activate sirtuin. Drinking Mongrel Joe’s can turn on sirtuins.

    Mongrel Joe’s contains seriously elevated levels of Caffeic Acid with the addition of Cafestol, both of which stimulate sirtuins to go into hyperdrive.

    Drinking 2-3 cups of Mongrel Joe’s Coffee per day may make you feel younger, stronger, better, and lose weight*. What’s more, it is an all natural product.

    Mongrel Joe’s Coffee is truly a Naturally Superior Coffee!

    Not only does coffee boost energy levels, it improves cognitive function—making you smarter.

    Coffee can help burn fat, is a source of vitamins, and may even lower your risk of diseases, including Type 2 diabetes, dementia, Parkinson’s and liver cancer.

    So drink up. Your morning cup of Mongrel Joe’s is brimming with wide-ranging benefits.